Klæde | Brand Identity
Logo Design and Branding
The name “klæde” is the danish word for “cloth”, and was chosen as the name to honor my danish heritage (and my love for Scandinavian design) and a nod to the tactile nature of a hand-painted print on cloth. With bold Scandinavian style and colors in mind for the kerchiefs, I sought to create branding that matched the quirky yet sophisticated pieces. The Klæde logo was made through iterations on a bold typeface that ultimately led to softer edges and wider kerning to emphasize the combined “æ” in the name.
Website Design
I created the klaedekerchief.com website through Shopify for its easy eCommerce functionality. Starting with a Shopify template, I built different product pages, catalog pages, and the checkout flow. The simple muted black logo and thin lines for the site pages and CTAs were implemented to help let the colors and patterns of the kerchiefs shine. I created the copy for each product and the homepage and changed the hero imagery every week to keep the content fresh. For every campaign launch or artist collaboration launch, I wrote new copy and placed new hero imagery on the homepage along with a clock counting down the time for the launch.
