KLÆDE

Klæde is a kerchief company that I began as a way to express my love for art and fashion. Klaede turned into a 4-year side hustle where I was able to do everything from developing a brand identity to marketing strategy. I created the website design and layout through Shopify tools, marketing campaigns including emails and ads, packaging design, and explored SEO, ad targeting, and analytics through Google and Shopify. I participated in craft fair shows, which led me to make connections with other designers, boutiques, and wholesalers. For every campaign, I researched and ideated on themes, designed kerchief patterns, and worked with a professional photographer to create a visual story.

This passion project helped me learn about the intricacies of e-commerce and running a small business. Through my work on Klæde, I have grown a deep connection with the small fashion and design communities and love meeting other makers and business owners!