Klæde | Marketing
My goal for @klaedekerchief Instagram was to be a space where style and creativity are celebrated. For Instagram, I created posts, stories, reels, and ads, collaborated with customers, and shared user-generated content. For each collection or sale launch, I created a collection of ads through the Facebook Ad Manager in conjunction with posts and emails.
I set up our marketing emails and triggered drip campaign emails on Mailchimp. Along with our social media posts, I created emails to highlight upcoming launches and sales, and a set of emails once each campaign was live. Each Artist Collaboration had its own email and Instagram campaign launch to spread the word. The first batch of every artist campaign sold out within hours!
